Margin or markup? The pricing mistake that quietly costs you a third of your profit
A 50% markup and a 50% margin are not the same thing. Confusing them is the single most common pricing error in Indian...
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A 50% markup and a 50% margin are not the same thing. Confusing them is the single most common pricing error in Indian...
Most pricing goes wrong before the markup is applied, because the cost base is incomplete. Here is what belongs in it.